UK firm FATdrop has launched its third-generation digital promo service. Called Bamboo, it claims to make it easier for labels to create, track and analyse digital promo campaigns.Key features include a redesigned promo player and designer, and the option to make artwork, press releases and other non-music files available for download. The player can be used to send promos to journalists, DJs and other industry contacts.”We’ve added some sophisticated new features, but it’s still incredibly easy to use,” says co-founder Chris Gorsuch. “Digital promos are becoming an essential way for labels to gather DJ and press reactions. FATdrop lets labels keep control of this process themselves.”The company is promising some “exciting new projects” now that Bamboo is live. Meanwhile, it’s also released some client research from its beta test, claiming that 83% of its users send promos to more people since they started sending digital promos. Meanwhile, the average split for these firms’ promos is 84% digital, 12% CD and 4% vinyl.
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