How big is the iPhone App Store for music firms? Well, Shazam has just announced that its iPhone application has been downloaded by more than 1.5 million people in the six weeks since it launched.What’s more, its users have tagged more than 20 million tracks using the music identification app. The 1.5 million iPhone users already make up a healthy chunk of Shazam’s overall 20 million-strong userbase.

Shazam says it’s now working on a premium version of the iPhone app with new features and functionality. However, the big question is how else it plans to monetise those 1.5 million users of the free version.

Mobile advertising will soon be introduced, says Shazam, while presumably it’s also making (small) commissions for sending users to the iTunes Store to buy the songs they’ve tagged.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Leave a comment

Your email address will not be published. Required fields are marked *