While the world (well, independent labels) complain about MySpace Music, rival services are busy signing their own deals. UK firm We7 has just announced a licensing agreement with indie distributor The Orchard, adding 1.3 million of its tracks to We7’s ad-funded streaming, downloads and paid-for MP3 download services.It’s just the latest deal for We7, which has come to similar agreements with PIAS Digital and EMI in recent weeks. Its streaming service launched earlier this year, playing targeted audio ads before each track. Meanwhile, The Orchard is also on-board MySpace Music. We7 CEO Steve Purdham is certainly chuffed:”We’re very excited to have The Orchard on board at a time when we’re gaining real momentum ahead of our full launch in the coming months,” he says. “It’s an exciting time as the ad-funded model becomes accepted as a legal alternative to piracy, and we look forward to a fruitful relationship with The Orchard as our catalogue continues to grow.”

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