At Popkomm 2008 last week, 24/7’s Frank Taubert cast doubt on the viability of the so-called long tail of digital music, saying that two thirds of his firm’s catalogue had never been played. eMusic has come out swinging on that score, with European Madeleine Milne saying they’re doing pretty well out of the long tail.”3/4 of eMusic’s entire four million track catalogue sells at least once every year, or to put it another way, we sell more than 50% of our catalogue at least once every quarter,” she says in a statement. “Music discovery on mobile devices may not be supporting long tail sales but the new digital music consumer is web savvy, and turns to social networks, blogs and the web to find out about new music.”Click below to read her full statement.“3/4 of eMusic’s entire four million track catalogue sells at least once every year, or to put it another way, we sell more than 50% of our catalogue at least once every quarter. Contributing to the continuing success of eMusic’s long tail model are the host of new Web 2.0 features that we have recently implemented which are designed to offer eMusic customers more musical context than any other site by pulling in relevant content from around the web and allowing music fans to share their finds with friends on major social networks, bookmarking sites and blogs.””Music discovery on mobile devices may not be supporting long tail sales but the new digital music consumer is web savvy, and turns to social networks, blogs and the web to find out about new music. This is further evidenced by Entertainment Media Research’s Digital Music Report 2008 out this week which also highlights the growing importance of social networking sites for music fans.”“Blogs and recommendations from friends are now more relevant in music discovery than what music critics have to say, but what’s missing is a place that brings that all together. eMusic is that place. In the next few months, eMusic will continue to roll out dramatic product improvements which we believe will set the bar for the way ‘long tail’ retailers – and indeed all entertainment retailers – must function online.”
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…