Gap will launch Merry Mix It, a Christmas ad campaign starring Atlantic artists Flo Rida, Trey Songz and Janelle Monae. The campaign involves TV, print and online adverts featuring the artists. Visitors to a dedicated website will be able to remix Flo Rida and Trey Songz’ new version of Jingle Bells, and send the results to their friends.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…