Polydor subsidiary Fascination Records released the official Britannia High soundtrack album today in the UK. For those of you who aren’t Brits (and for those of you who are but are mercifully unaware), the show is Blighty’s attempt to ‘do a High School Musical’, complete with songs written by the likes of Gary Barlow, Guy Chambers and Mark Owen.Anyway, it’s the digital promotion stuff we’re interested in. On each of the four Saturdays leading up to today’s album release, a different digital single from the album was made available as a free download on the official Britannia High website, as well as through iTunes and Bebo.Polydor parent Universal Music Group is also involved with the show’s website, with an online radio station presented by the two school DJs, and featuring music from various UMG artists. The news follows UMG’s involvement with Bebo on a separate project, online TV show The Secret World of Sam King.

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