Three senior EMI execs, including CEO Elio Leoni-Sceti, have given an in-depth interview to Billboard talking about the label’s strategy. Among the interesting points are their comments about selling DRM-free songs on iTunes, and whether it boosted online piracy.”We didn’t see the needle move at all,” says worldwide president of digital Douglas Merrill, referring to the amount of online piracy. “But what we did see is consumers loved the product.”But perhaps most intriguing is the label’s intention to place more of a focus on artist-fan relationships. “What you’ll see is less of a focus on sales of individual tracks or the conceptual equivalent of little round shiny disks, and more about helping artists learn things about their fan group that they can’t directly see.” There’s plenty more in the article.

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