Country music and beer? Sounds like a good partnership to us! Singer Luke Bryan’s new single `All My Friends Say’ will be sold with Miller Lite beer as part of a sponsorship deal between his label EMI and the Miller Brewing Company.The deal also includes on-pack promotion, touring and competitions, but also downloads, so there’s a digital angle. “The Bryan family and Miller Lite go way way back,” says Bryan.On those grounds, expect a groundbreaking three-way deal between Music Ally, Strongbow and a Blackcurrant cordial brand sometime soon…
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…