Normally, the first thing we do when writing up a press release is remove all the trademark symbols and capitalisations. But not in this case. We’re overjoyed to report that Kiss’ Gene Simmons has put his name to an AXE™ guitar controller for Guitar Hero and Rock Band.Not an Axe™, or an Axe. An AXE™. Don’t you forget it. Here’s what Gene has to say:”I never do anything half way. My AXE controller is the closest thing you can have to being onstage in KISS. I created and designed the Gene Simmons AXE™ bass guitar and I can’t wait for the fans to experience it for themselves,” said Gene Simmons. “The Gene Simmons AXE guitar is such a recognizable symbol – people have been asking for a gaming replica ever since Guitar Hero was first introduced.”We can’t believe he forgot the TM twice. That’s how excited he is. The device is being made by Interactive Game Group, and is a replica of Gene’s famous bass guitar, complete with his autograph and a photo of him in full Kiss make-up. It’s on sale now for $79.99, and you can get one here.