The digital campaign is well and truly kicking in for Lily Allen’s new album, due out in February. Her label, Parlophone, has launched an online game called Escape The Fear.It sees an animated Lily character negotiating her way through ten platform levels avoiding paparazzi, bankers, alcohol and “rabid handbag dogs”. The game uses Lily’s new game as its soundtrack, and was produced by Matmi.We’re very much enjoying it – and her cover of Britney Spears’ Womanizer is growing on us too, since you ask. It’s certainly better than the original.

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