The new series of American Idol kicks off this week, and virtual world Habbo has got in on the act, announcing plans to host an American Idol micro-world within Habbo – the first time the TV reality contest has signed such a deal.Habbo has three million US teens using its virtual world, so it should be pretty popular. Habbo plans to get sponsors involved too, chipping in to support event signage, green rooms and virtual American Idol branded goods. Habbo plans to evolve the micro-world as the series progresses, to keep it fresh.“Partnering with Habbo to bring a unique virtual experience to their teen user base is a wonderful opportunity for us to deepen the user’s association with the on-air show and increase the reach and interaction of the brand with our core viewers,” says David Luner, senior VP of interactive & consumer products at FremantleMedia Enterprises’ North American division (and a man clearly at ease with marketing lingo).
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…