The first digital deal of MidemNet 2009 has been announced: Universal Music Group has partnered with Kyte to be the online and mobile video platform provider for its artists and subsidiary labels.The deal is global, and stems from successful trials of Kyte video channels for UMG artists including All American Rejects, Pussycat Dolls, Lady Gaga and Soulja Boy Tell Em.We’re big fans of Kyte – the company’s thing is letting artists (or, indeed, anyone) broadcast live video from mobile devices or webcams, while then archiving it on their own branded channels. Around that sits chat, comments and ratings, while fans can embed Kyte channels on their own blogs and social network profiles.Announcing the deal, Kyte CEO Daniel Graf said that fans love the unmediated-feeling stuff on these channels – tourbus clips, studio vids, behind the scenes at video shoots and so on.

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