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Don’t force bands to Twitter, says EMI’s Ondrejka


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As senior VP of digital strategy at major label EMI, much of Cory Ondrejka's job involves finding new ways for bands to engage with their fans online. However, it seems there's no question of artists being forced to get all Web 2.0 against their will.“If you’re a band, you’re using Twitter because, y’know what, it’s...

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