EMI is ramping up the campaign for the new Lily Allen album by releasing an “album mini mix MP3” through its website. Naturally, fans are being asked for their contact details and to sign up to receive updates on Lily’s doings.It follows the earlier launch of an online game based on Lily, which we played once and then never ever felt the urge to return to again. We like these MP3 mixes though – Little Boots did a free DJ set one earlier in the year, and we half-remember that Kylie did a similar thing too before her last album came out.

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