Sony has penned a deal with DesiHits, a portal specialising in fusion entertainment targeted at the South Asian community. The deal will grant access to the label’s artists allowing DesiHits to produce fusion content targetted at the south asian diaspora. Revenues from these productions will be equally split between DesiHits and the record labels. DesiHits already has an agreement with Warner and is said to be in talks with Universal.
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Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…