Hats off to eMusic, which is one of the first established music services to integrate the Facebook Connect technology. What this means is that users can sign into eMusic using their Facebook logins, and then publish activity back to their Facebook feed – for example album ratings, personal reviews, album and artist links.Essentially, by adding the feature, eMusic is letting its users promote the service for it. “Back in the day of the corner music store, word of mouth was one of the best ways to find out about new music,” says eMusic’s SVP of product development Deirdre Stone.”Facebook is the modern day equivalent and we want to empower the eMusic community to engage in this way.” There’s also a new eMusic Facebook widget that users can install on their profiles.

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