A survey conducted by Strategy Analytics claims that 26% of UK broadband users cite Amazon as their preferred service from which to buy digital music, compared to the 23% who said iTunes. This, despite Amazon only launching its MP3 Store late last year in the UK.”Amazon is still some distance behind Apple’s iTunes when it comes to actual market share, but our survey results suggest that Amazon’s dominance and brand strength in traditional online retailing put it in a strong position to lead the UK’s fast growing premium digital media sector in the years ahead,” says Martin Olausson, director of digital media research at Strategy Analytics.However, the music data in the survey was only based on 246 people talking about their interest in buying downloads, so it has no relation to current market share. Amazon also came out on top for video and games.
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