
Senior Nintendo executives have denied the company is looking to compete with iPods or digital cameras with the latest version of its DS handheld console, the DSi. “The mass media has a tendency to portray everything as a rivalry between opposing companies,” says president Satoru Iwata. “It seems some people have the impression that we want to compete with cell phones or the iPod, that putting cameras or music players in our devices is out of character for us.” The DSi does have a lot of music features, though, although with some restrictions – users can only add songs to predefined playlists – such as Top 10, which only allows ten songs.