The Yeah Yeah Yeahs have announced that their new album will be released digitally next week, three weeks before its intended release date. Why? Because it’s leaked online.”The cat’s out of the bag after `IT’s BLITZ!’ escaped from our clutches into the big bad world last week,” says a posting on the band’s website. “Why should some have and some have-not?… Leaks are NO FUN but it’s out of our hands…”It might involve tearing up the marketing plan, but rush-releasing albums in this way is becoming increasingly common. Bloc Party released their last album digitally months before the CD version to try and avoid piracy, while both Gnarls Barkley and the Raconteurs had ‘surprise’ releases last year.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…