Remember Ocarina, the novelty iPhone music app where you blow into your iPhone’s mic to make flutey sounds? Its developer, Smule, has revealed that more than 700,000 people have downloaded it so far at $0.99 apiece – meaning it’s made the company more than $485,000 under Apple’s 70-30 revenue-share deal. What’s more, more than 1,200 user-created song scores have been uploaded to the Ocarina website, and their songs have been listened to more than 40 million times. No wonder Smule has expanded to ten full-time employees to make follow-up apps.

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