It’s quite common for artists to grouch about the sound quality of MP3s and the evils of compression, usually following up with a diatribe about the good old days of vinyl. Well, that’s not what the young folk think, judging by research conducted by Stanford University professor Jonathan Berger. He’s been testing a variety of formats on his students, and found “not only that MP3s were not thought of as low quality, but over time there was a rise in preference for MP3s”. It turns out that the iPod generation actually quite likes what he describes as the “sizzle” of digitised music.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…