Don’t believe the hype! Oh, except when the hype is about a fan-funded music service, and Chuck D is the man saying it. The hip-hop star has been named as ambassador for SellaBand’s expansion into the US market, and he’s pretty excited: “SellaBand’s business model takes music to a whole new level by linking fans directly to musicians and leveraging those relationships for the creation of new music,” says Chuck D. “It’s an ‘everyone wins’ solution and is the new, new frontier and will completely redefine the way the music business operates.”Chuck’s appointment is part of a deal with New York firm BTN Eastlink, which will run SellaBand’s day-to-day activities and co-ordinate partnerships and sponsorships, including the upcoming ArenaFest tour, on which several of SellaBand’s artists are playing.“SellaBand is at an exciting crossroads in its growth,” says Johan Vosmeijer, SellaBand’s CEO. “By working with BTN Eastlink and Chuck D we believe their insight will help take SellaBand to the ‘next level’ and prove invaluable. An integral part of expanding into the US market is building a world class team and together, this is what we are doing.”SellaBand’s model revolves around fans investing in bands, who aim to build up enough funds to record an album.

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