O2 has revealed that its customers will get priority tickets for the upcoming Michael Jackson gigs in London, but only if they text JACKSON to the shortcode 2402.In return, they’ll be sent a code tomorrow morning, which can be used online to buy priority tickets. Whether this means they get in ahead of the hundreds of thousands of fans who’ve registered at the official Michael Jackson Live website remains to be seen.O2 announced the news on its Twitter feed. It’s no surprise to find the operator leveraging its sponsorship of The O2 venue – where Jackson’s gigs are due to take place. It’ll be interesting to see if the operator also gets some exclusive content for its customers around the gigs.The tickets will be sold from this website from 7am tomorrow morning (Wednesday 11th March).

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