Digital music marketing firm Music Xray has acquired the software, algorithms and designs of SONGboost, another music promotions company. As part of the deal, SONGboost’s Bruce Warila and Jeff Durand will join Music Xray. Their company actually withdrew its tools from the marketplace in 2007, reports Hypebot, but they’ve continued working on them since. “The designs, software and expertise that Bruce brought to the table through SONGboost is enabling Music Xray to skip a generation of design and development,” says CEO Mike McCready.
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Tools :: We Are Giant
With “fan communities” being on every artist’s team’s mind, we’re fans of the fact that…