In a post on his website’s forum, Nine Inch Nails mainman Trent Reznor has addressed (at length) the issue of secondary ticketing, accusing Live Nation and Ticketmaster of intentionally supporting and fuelling the secondary market – a theme that’s been explored elsewhere in the last couple of weeks.NIN is taking its own steps to stop the scalping:”NIN gets 10% of the available seats for our own pre-sale. We won a tough (and I mean TOUGH) battle to get the best seats. We require you to sign up at our site (for free) to get tickets. We limit the amount you can buy, we print your name on the tickets and we have our own person let you in a separate entrance where we check your ID to match the ticket,” he writes.”We have essentially stopped scalping by doing these things – because we want true fans to be able to get great seats and not get ripped off by these parasites.”It’s intriguing that with all the industry talk about getting artists closer to fans, the issue around artists’ and labels’ involvement in secondary ticketing is blowing up. Reznor’s comments strongly paint the former as hypocritical if you’re also doing the latter.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…