80% of network video downloaders favor watching ads in exchange for free video, up from 67% in 2006. 69% of network video streamers either watch the pre-roll ads before the video or listen to those ads while doing something else on the computer.Thirty-seven percent (37%) of all Internet users say they streamed TV network video and 11% have watched downloaded network video in the same timeframe. The percentage of network video streamers watching pre-roll ads has grown since 2006, from 30% to 37%, while incidence of watching video without pre-roll ads has dropped, from 15% to 10%.

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