The company predicts that by 2013 the number of people receiving mobile TV services will reach 472m. According to the research strongest subscriber growth is initially likely to be in Asia, particularly in Korea and Japan. The research forecasts that Europe and the US will catch up from 2010 onwards and cites the shortage of radio spectrum in prior to the shutdown of analogue TV networks as likely to delay the launch of mobile TV networks in some European countries, particularly in the UK.

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