Mobile payments firm mBlox recently announced plans for what it calls a `sender pays data trial’, under which content providers bundle together the data charge costs for mobile content so that consumers don’t have to worry about it. It stemmed from the company’s research revealing that on certain mobile tariffs, UK consumers can pay up to £10 to download a single music track over-the-air off-portal. Anyway, mBlox has just announced that Fox Mobile Distribution has signed up to the trial, and will be offering customers zero-rated games and music. mBlox has also launched a special Zero Data Charge logo designed to let consumers know they won’t be stung when downloading a piece of content.

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