Spotify is fast becoming the go-to streaming music service for web marketers. After The Guardian provided Spotify links for its recent ‘1,000 songs’ series, now Britcom movie The Boat That Rocked has incorporated the music service into its promotional website.The site introduces the characters from the film through their playlists – with a prominent button inviting visitors to open that playlist up in Spotify. The site was launched by studio Universal Pictures, according to New Media Age.Campaigns like this are helping boost the service’s user-base in the UK – it recently announced it had passed the 500,000 user mark there.

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