Check this new feature on Facebook: it lets people sign up to become fans of brands on the social network via text message, by texting the name of a fan page to Facebook’s 32665 shortcode.Currently, it only works in the US on certain operators, and only if users have set their handset up to receive texts from Facebook. But marketing bloc Buzz Marketing Daily explains the potential:”Imagine the scenarios – you can ask 10 people in a board room to take their phone out and become Fans, or 100 people at a rally to become political supporters, or 30,000 people at a concert or ballpark to become fans via mobile devices.”If we were running a Facebook Fan Page for a music artist, we’d be digging into that latter possibility right now.

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