Last.fm has announced that it’s delaying the introduction of its new €3 monthly subscription for its Last.fm Radio service, after feedback from users. The company announced the decision in a blog post today, while also giving more of its rationale for the change.”We’re listening and we’ve postponed the date on which radio will become a subscription service outside the USA, UK and Germany,” says the post. “In the meantime we’ll be squeezing in some additional improvements based on your requests.”These include gift subscriptions and alternative payment options, including SMS billing. The blog post says that as soon as these upgrades are complete, the new subscription model will come into force. Last.fm has also reiterated that economics are behind the decision.”We simply can’t be in every country where our radio service is available selling the ads we need to support the service. The Internet is global, and geographic restrictions seem unfair, but it’s a reality we are faced with every day when managing our music licensing partnerships.”
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