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Nine Inch Nails to launch Nearby iPhone app


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Yep, him again. Trent Reznor is launching a new iPhone app called Nearby, which lets fans post messages and photos tagged with their location, while having conversations with nearby fans (for example at gigs). It’ll also tie into the Nine Inch Nails website, with these photos and messages accessible through a Google Earth interface.The news comes in a Wired interview which digs into some of NIN’s other innovative marketing stuff, working with Californian company Sudjam. It also reveals that more than 11,000 fans have so far remixed NIN songs and uploaded them to the band’s website, and that the NIN fan database is now two-million strong.”As an artist, you are now the marketer,” says Reznor. A fascinating read.


Written by: Music Ally