While the likes of Radiohead and Nine Inch Nails making millions from selling their music direct to fans is all well and good, the real impact of new digital distribution schemes is for bands lower down the food chain – not making fortunes, but making more than they did when signed to a label. A new example is Canadian band Metric, which is label-less for its new album, and instead selling it on its own website (via Topspin) and through direct distribution deals with iTunes. With 24,000 digital downloads so far, the band’s co-manager tells the LA Times that they’ve made more money in three weeks than they made in four years from their last album, which sold more than 45,000 copies.That’s because Metric is getting a better revenue share from iTunes sales, while also selling $64.99 deluxe packages from its own site.
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