We’re used to the likes of Spotify and We7 fighting over pre-release exclusives on new albums, but new band More Than Thieves are taking an innovative approach, recording exclusive live sessions for FOUR different services: Spotify, We7, Last.fm and Napster. The four sessions, which each include four tracks, are being offered during the last two weeks of April, and include songs from the band’s upcoming debut album, as well as covers of Lily Allen and Kylie. Universal Music UK is running the promotion, which includes targeted advertising on each service.It’s certainly an innovative approach, although labels are increasingly spreading exclusives around different sites – witness the campaign currently in operation for Bob Dylan’s new album. You can track the More Than Thieves campaign from the band’s own website.
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Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…