The latest band to go direct to fans is the Smashing Pumpkins, with mainman Billy Corgan launching a 12-week $40 subscription service for “access to various media updates detailing the creative process within the studio” as he records the band’s next album. That means exclusive video footage and photos, if you’re wondering, plus music. It specifies a minimum of five studio updates a week, with each being a minimum of five minutes in length – so subscribers will get five hours of audio/video stuff for their $40. Oh, and the whole thing will be turned into an “art film” at the end.”It is my goal to far exceed the normal docmentary process and use the moment to create something that invokes synchronicity, electricity, and faith into a moment that is ever unfolding,” says Corgan. Yeah, but will it be as good as Siva or Cherub Rock, hmm?

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