Nokia’s VP of music Rob Taylor says the company has “learned a lot” from the UK Comes With Music launch, despite only signing up 23,000 active users in its first few months. “We learned that the right device is just as important as what we’re offering,” he tells the Telegraph. “When we launched in the UK, the timing was such that we launched it with two devices that were slightly out of data. That’s not really something that helped us in the UK at the time, but we learned from that.” Meanwhile, Nokia has announced that it’ll launch Comes With Music in Mexico tomorrow, via a deal with local operator Telcel – a subsidiary of America Movil. It’s launching with the 5800 XpressMusic handset, making it the second Latin American country to get Comes With Music, following Brazil. Stand by for a feature on Comes With Music in today’s Music Ally Report.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…