We recently revealed that Nokia’s Comes With Music service has only attracted 23,000 subscribers in the UK, and 4,500 subscribers in Singapore. Nokia then contacted us with some more figures, which gave a more positive spin to its music service highlighting, for example, that new Comes With Music users download an average of 200 to 300 tracks in the first few weeks. This kind of behavioural data is essential: there have been few legal music services launched in the western world which allow users to download an unlimited number of tracks to keep, so knowing exactly how many tracks people download will help labels and artists to understand whether these subscription models are more like premium radio; or a replacement for music buying. Nokia’s figures suggest that early stage users go mad, downloading a lot of mainly back catalogue music: 20 times more than buy back catalogue in the Nokia download store.

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