The European commissioners for telecommunications, media and consumer affairs are reportedly calling for licensing of copyrighted content to allow cross-border sales of digital music, video and games. While the internet should theoretically open up trade of digital content between European nations, in practice the complexities of copyright licensing have meant that stores like iTunes and eMusic have individual shopfronts for most territories. “National borders should no longer complicate European consumers’ loves when they go online to buy a book or download a song”, states Viviane Reding, a Luxembourg-based legislator who wrote Europe’s price limits on cross-border mobile roaming charges. Collecting society GEMA has refrained from commenting while the European Digital Media Association (EDiMA) has welcomed the European Commission’s “eYouGuide”, with president Andrew Cecil saying “consumer confidence is key to maintaining a vibrant cross-border market.”

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