Live Nation, announced that attendance at its North American events was down 22.6% in the first quarter of 2009, compared to a year ago, while reporting a loss of $102.7 million. Revenue also was down 6% during the quarter, to $499.3 million, analysts had previously projected revenue of $561.8 million. One bright spot in North America was that revenue per customer at its events was up 5.7%. International concert attendance was also up 17%, to 3 million. The number of event sponsors fell 42% from a year ago, but sponsorship revenue increased 17%, to $21 million.