So, we were reading this article on Mashable yesterday explaining why analysing Google search trends showed that Adam Lambert was a shoe-in to win American Idol. Then we woke up this morning to find that actually he lost the final to Kris Allen.Billboard has more of the data that had led people to believe Lambert would win. It’s fascinating to see such a surprise result: it just goes to show that even with the might of Google’s analytics behind you, predicting a reality-contest audience vote is still a tricky task.Meanwhile, Apple launched an iTunes Pass for Allen immediately after the result, allowing fans to pay $18.99 to get his new single, followed by exclusive video performances, his full album when it”s released, and other content.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…