Since Billboard hired former Coolfer blogger Glenn Peoples, he’s been producing a steady stream of top-notch analysis for the music industry site. The latest looks at album premieres on MySpace, revealing that the retention rate – how many users listen to most or all of the album – is lower than on rival sites Lala and There’s lots of figures in the piece to show this, which we won’t reproduce here – but the topline figure is that only 13% of MySpace listeners make it halfway through the album, while only 7% get to track 14 (or the end, if before).

Visited 1 times, 1 visit(s) today
EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Leave a comment

Your email address will not be published. Required fields are marked *