Take That will be the next band to take part in Apple’s iTunes Pass initiative, offering fans exclusive music and content from their upcoming The Circus Live tour. For a one-off payment of £4.99, fans will get live tracks, video footage, band interviews and a PDF souvenir booklet, delivered in 12 instalments over six weeks during the tour. It launches today on the iTunes Store here in the UK with an introductory video trailer, with the first instalment proper due to be sent out to subscribers on 6 June, the day after the first gig on the tour. The band are the second artist to get the iTunes Pass treatment in the UK, following The Fray in April.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…