How many copies of your iPhone app do you think you need to sell a day to get into the top 40 of the social networking category on Apple’s App Store? Thousands, yes? No. In fact, you need to sell 30-35 downloads a day to reach number 34 in the chart. The figure has been revealed by a US developer seeking to puncture the hype around iPhone apps. Meanwhile, getting into the Top 100 board games category requires just 6-8 downloads a day. “If the apps on the category charts are doing those sorts of numbers, what do you think the rest of them are doing?” writes the developer. “Nothing. Absolutely nothing. They aren’t selling at all.”

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