
No, really. We’ll let Hollywood trade mag Variety fill you in: “The San Francisco-based web phenom has partnered with Reveille and Brillstein Entertainment to develop an unscripted TV skein described as ”putting ordinary people on the trail of celebrities in a revolutionary competitive format”.” The project was announced yesterday, although it’s unclear if Twitter (the company) really is involved. We hear there’s quite a big cast though: up to 140 characters…