In a report commissioned by The Strategic Advisory Board called Copycats? Digital Consumers in the Online Age, it was estimated that £12bn worth of copyright material is downloaded illegally every year. Based on the assumption that on one P2P network at midday on a weekday, there are 1.3m users sharing content. If each “peer” from this network downloaded one file per day the resulting number of downloads would be 4.73bn items per year. This amounts to around £12bn in content being consumed annually. The report also found that some 7m people in the UK illegally download.