Spotify is kicking off a new campaign to persuade users of its free version to upgrade to a premium subscription, with the campaign involving giving away free MP3 downloads by The Third Degree and Empire Of The Sun.Anyone signing up for a premium package in the next two weeks – we think this is for UK users as it came on a mailout from the company – will be sent the two downloads. One is a reworking of 60s soul song Mercy by The Third Degree, while the other is an exclusive remix of Empire Of The Sun’s debut single Walking On A Dream.It’s slightly underwhelming if we’re honest – two free remixes effectively – but it shows Spotify’s determination to start converting more free users to its premium package. If, as it claimed recently, its soon-to-launch mobile applications are only usable by premium customers, we sense that may have more of an impact.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…