UK singer Alesha Dixon has teamed up with chocolate brand Toblerone for a new campaign, giving away free track Before The Sun Goes Down via codes on promotional packs of Toblerone.There’s also a competition to win VIP gig tickets and a meet’n’greet with the star, as well as signed merchandise. SVP of artist partnerships at Warner Music UK Paul Craig says the partnership “offers her further visibility in stores across the country and deepens her connection with her audience”.Oh, and: “as a fun, quality brand, Toblerone is a great fit with Alesha”s winning personality and upbeat pop sound.” Indeed.
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