More bad news for online TV service Joost, which launched in 2007 with huge buzz, before seeing its thunder comprehensively stolen by Hulu. The company has announced that it’s laying off a bunch of staff and shifting focus to becoming a white-label online video provider. “It’s been increasingly challenging to operate as an independent, ad-supported online video platform,” says a statement. “In order to position ourselves well for the future, we began investigating additional lines of revenue for Joost.” CEO Mike Volpi is stepping down as part of the changes.

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