French firm MXP4 has signed up Basement Jaxx to promote its new Raindrops single using MXP4’s interactive single widget, which lets fans twiddle about with the different remixes of the song. Meanwhile, ex-Eurythmic Dave Stewart is using the technology to provide multiple mixes of his old band’s Sweet Dreams, as well as his new protege Cindy Gomez’s single Again and Again.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…