Take That have kicked off their UK stadium tour this month, and Blink TV has announced that it’s signed up a bunch of brands to advertise on the big screens during the shows. Who? Jobsite, Dove, Sure, Magnum, Durex, T-Mobile, Play.com, Magic FM and Boots. The brands are taking four 30-second spots each every night, during the pre-show entertainment packages. Blink shares the revenues with Take That to offset the cost of the video screens.

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